Princeton Junction, N.J., Feb. 25, 2015 – The U.S. migration to secure EMV chip technology is picking up speed, making now the right time to educate consumers on the changes to their payment cards and in-store terminals. This leaves the industry with an important challenge: how can issuers and merchants most effectively communicate with their customers and provide education to make the transition to chip cards successful? The EMV Migration Forum released today a guide, “Recommended Communications Best Practices,” which provides a step-by-step resource for issuers and merchants to develop effective messaging and education approaches during the U.S. migration to chip technology.

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Princeton Junction, N.J., February 23, 2015 – The EMV Migration Forum anticipates 2015 to be a pivotal year for the U.S. payments ecosystem as the market transitions to more secure EMV chip payment cards. By the end of 2014, an estimated 120 million chip cards had been issued, and this number is expected to skyrocket to 600 million by the end of 2015. The Forum and its leadership have made major strides in advancing the progress of the migration since its inception in 2012 by providing a platform for cross-industry cooperation and coordination for industry stakeholders. To continue to lead the U.S. chip migration towards success, the EMV Migration Forum announced today its 2015-2016 Steering Committee and officers.

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