Princeton Junction, N.J., November 3, 2015 – For many U.S. financial institutions, the ability to instantly issue credit and debit cards in-branch can improve customer service, help differentiate them from their competitors, and increase card activation and usage rates. But for those issuing EMV chip cards, the transition of an existing instant issuance program to an EMV-enabled instant issuance program is complex. To help ease the transition, the EMV Migration Forum has released a white paper detailing the best practices and implementation steps for the successful development of an EMV-enabled instant issuance program.

The white paper, “Implementing EMV in the U.S.: Best Practices in Support of EMV Instant Issuance,” can be downloaded at http://www.emv-connection.com/implementing-emv-in-the-u-s-best-practices-in-support-of-emv-instant-issuance/.

“Being able to offer instant issuance as a service provides significant benefits, both for the issuer through revenue generation and the cardholder in terms of convenience. However, the advanced security chip cards provide makes the personalization and issuance of cards more complicated than the relatively simple processes required to issue magnetic stripe-only cards,” said Randy Vanderhoof, director of the EMV Migration Forum. “After reading this white paper, financial institutions will better understand all of the considerations and necessary implementation steps for transitioning to a chip-enabled instant issuance program.”

This white paper reviews the key risks during implementation of an EMV-enabled instant issuance program, as well as the suggested methods to reduce those risks, and outlines each phase of execution, including:

• The planning phase, which includes identifying project team stakeholders, choosing trusted vendor partners, cost considerations, card ordering and inventory monitoring, profile determination, logical security, server updates and processor updates
• The development phase, including issuer preparation, issuer implementation, payment network certification and key management
• The go live phase, which includes key management, implementation and configuration of hardware and software, card validation, consumer education, employee training, and maintenance

The white paper, “Implementing EMV in the U.S.: Best Practices in Support of EMV Instant Issuance,” was developed by the EMV Migration Forum’s Instant Issuance Project Team and led by Philip Andreae, Oberthur Technologies, and Jennifer Cristallo, Entrust Datacard.

About U.S. EMV Chip Migration

Commonly used globally in place of magnetic stripe, EMV chip technology helps to reduce card fraud in a face-to-face card-present environment; provides global interoperability; and enables safer transactions across contact and contactless channels. Chip implementation was initiated in the U.S. market in 2011 and 2012 when American Express, Discover, MasterCard and Visa announced their roadmaps for supporting a chip-based payments infrastructure. Acquirer processor readiness mandates to support EMV were established for 2013, with liability shifts for managing fraud risk in a face-to-face environment established in October 2015.

About the EMV Migration Forum

The EMV Migration Forum is a cross-industry body focused on supporting the EMV chip implementation steps required for payment networks, issuers, processors, merchants, and consumers to help ensure a successful introduction of more secure chip technology in the United States. The focus of the Forum is to address topics that require some level of industry cooperation and/or coordination to migrate successfully to chip technology in the United States. For more information on the EMV Migration Forum, please visit http://www.emv-connection.com/us-payments-forum/

Contact
Megan Shamas
Montner Tech PR
203-226-9290
[email protected]